05.45

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Toyota, Learns Effort from Education,

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This time you have been foreign are hearing and seeing a car that brand Toyota. This Product can be has disseminated in all continent was Asia, Africa, Australia, Europe till America. Kiichiro Toyoda is male from company founder Toyoda Spinning & Weaving Co, that active in automatic weave tool. Having completed its course in a machine faculty of technique, Kiichiro set mind ons start business by alter company is referred become car production and alter corporate name is referred from Toyoda become Toyota in 1936.

Kiichiro Toyoda take hold ofs as president of company director Toyota till in 1950. First Car that made is Model AA later, Model Crown. Office beyond the sea that founded first is in Taiwan and later, Arab Saudi. Company Toyota even also starts trucks production forklift (basin/tow), that make first one company in duania market. This trucks access to market America around 1958 and UK market in 1965. But for Model Crown fail enter America, because car is referred designed for Japan market, not designed to take the air free resistance in America. Finally Toyota makes Corolla in 1968 and reach for successfulness even penetrate the city of heart America by hold mutually General Motors to make cars in America. Camry is car with success sale in America in 1997. Toyota now enters business to another area of, that is finance steward, telecommunications, housing, sea transport machines, kapal-kalpal recreation, distribution parts of and flight service. Toyota is maker of number car three in the world of after General Motor and Ford about in 2004. Because of Toyota has sold 5 million vehicles every year. There are some car model that now has been produced by Toyota like Toyota Corona, Avanza, Corolla and Kijang LGX.

Nevertheless by see cars existence Toyota in Indonesia, then here we can see Toyota still exist range from to other car companies. As for strategy of product differentiation that used Toyota in maintaining marketing and product quality are is easy repaired that is size repairs a damage product or fail.

Article by Icha

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05.42

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Caterer Effort Opportunity

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If you want to begin effort at home with little capital here there are some effort opportunity presumably can you choose.

When do you like once cook food and your dish has good quality, so not wrong if you begin effort with open a caterer. Food menu everyday this can make business tune menjanji. Capital to open caterer effort very flexible, depending will and plan, can with big capital or on the contrary without capital absolutely alias without capital. May be as your beginning step can use capital from customer money that paid in the face of. Such further, so that profit at can little by little can be spent for ripe device and another work device. So money that enter can memputar as capital.

There are some matter necessary payed in this caterer effort. first, dish taste not less important. Because this caterer at consumption by public so that you must not belittle. Caterer entrepreneurs don't be stingy with flavor because delicious taste is part from watch over your caterer effort image. Must be realized caterer effort belong to effort at service area. Where does successful key lay in dish taste.

Second, effort rivalry more tighter. Almost this time restaurant until bon irigated dry field cafe even also are presenting everywhere. And almost thousands person at jakarta managed effort same, begin from berskala little, intermediate until big. See so tempt it this effort prospect and many players that participate so careless a little we shall be maked use competitor. May be price, taste and service can be alternative overcome this problem. Price must be accustommed with desirable menu with customer. This price can at standard, when needed don't talu expensive so that stress consumer. Also necessary payed because with delicious taste and nutritious so customer satisfied. And so do the service ready, hurry and clean.

Third customer, where from customer quantity so more there also many your caterer profit. To interesting customer should you must watch over and defend your caterer individuality. Your rest can promoting good with cooperate with programme owner to distribute sticker or visiting card in satiap that guest.

Article by Icha

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07.45

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Dell Computer

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A lot have a notion that to open an effort is required very creative idea and innovative. That thing not applicable for Michael Dell, he opens an effort with simple idea that is sell computer is not to comission agent but sell direct to consumer. Crosscut He band to medium, so PC price is referred [as] can be depressed. Micahel Dell launch outs with capital $1.000 and conduct marketing passes “Mail Order” during 16 year level sales from $6.000.000 become $36,9 billion-dollar.

Dell Computer opens office of branch around the world with employees reach 40.000 people. Nevertheless journey Dell Computer not smoothly. In 1993, Compaq which is on at that time as market leader of PC sale, conduct price cutting to compete with Dell. The result unprofitable Dell Computer $65.000.000 at 6 causative first months can be go broke. Finally Dell make a changes very basic in course of its business so-called engineering repeats in its business by defin E-commerce. Dell starts by rely on speed. At tahun1999, PC order from Dell today, tomorrow has been delivered. Whereas for complicated system delivered at longest 5 day. Other innovations is computer raft after there is order. Dell uses approach mass customization that is production in gross, so it's can lessen unit product cost.

Dell put downs component warehouse that managed by laid at supliernya 15 minute from its factory and transportation is arranged with e-mail and made quickly. Dell provides very fast service by undertaking communication passes e-mail and web site. PC from Dell in tes at the same time with network experiment and cooperation with other supplier so it's can lessen period tes from 60-90 day become 15 day. Employees Dell monitors productivity and return to the invesment (ROI) chronically.

Dell has introduced E-commerce in its business. A large part of customers conduct transaction passes its e-commerce. Customer also can access computer diagram in detail and get price information troubleshooting. By using pricing and product configuraton online, then can economize job until Dell can reduce cost administrative.

In 1999 share Dell go ups 2000 percents in a two year. Dell can vie with company world like IBM, Compac, HP and Bell-Nec. Even market compartment and keunautngannya increasingly and finally become biggest PC seller in the world. Success Story Dell is story difficult sukse is trusted, but reality and from simple idea.

Article by Icha

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07.32

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3 Investor Types

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Do you ever ask around why some investors can produce more money with much more a few risk before other? Though generally kebanyakkan people find difficulties finance because they avoid financial problem. In fact its answer that more precisely is if wish quick get mint of money, financial problem big referred open avoid it. Here will be explained some investor level and differences prescriptive three investors are referred.

Investor that searching problem
Specially they carp that generated by people that have an affair finance. Clever Investor finishes problem can in pocket 25% or more to the money that they invest. They sophisticated level investor and capitalist level that have elementary financial strong. They have skill required just for succeed as business owner and investor and they use that skill to solve problems that generated by people that not have such skill.

Investor that answer searching
This type Investor often raises question like :
“According to you , I better where ?”
“my old fellow gives share some parts. What better I sell ?”
This type Investor better immediately held an interview with some financial planners, select one and start follow its suggestion. Good financial Planner gives nice technical know how and often can help you make long-range strategy for living you. Although financial position people different each other. Financial Planner is one who most can evaluate your position now and then give you way the ideas on becomes long-range level investor.

Type Investor Sgt. Schultz (I not know anything)
Programmed this Sgt. Schultz is a custodian of war prisoner area Germany. He knows that prisoners that war tries run away or sabotage war effort Germany. But if know there is that not all right, Schultz only tells “I not know anything”. Most people if concerning invesment problem, behave same. Nevertheless this type investor make money outs great ? its answer yes can. They can work in federal government, marry plutocrat and win lotre.

Article by Icha

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06.29

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45 promotion ways effectively

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1. Tide of line advertisement in newspaper.
2. Advertisement tide in yellow telephone-directory (yellow pages).
3. Advertisement tide center customer.
4. Active come near telephonic consumer.
5. Visit direct consumer that prospektif.

6. Promotion passes letter.
7. Thus speaker in meeting and talk about matter that really you control.
8. Thus guest speaker in dialogue agenda in radio.
9. Make data center about your customer, complete with its address. Care of continued in order to fixed up-to-date.
10. Wake up your corporate image with visiting card and letter head interesting.

11. Design brochure that explain advantage from your product.
12. Develop ordering system passes letter.
13. Make special place to exhibit and buy direct your product.
14. Design far distance marketing (telemarketing).
15. Make company logo in accordance with image that want to you wake up.

16. Published a kind of bulletin that tell newest growth your effort, at least three month once.
17. Make suvenir with company logo, like calendar, pen, mug, memo paper etc.
18. Make related to social campaign your product. For example if your product lamp, disseminate tips about economize electrics usage.
19. Make sticker or balloon with logo and slogan your company.
20. Design kaos with logo and corporate name.

21. Jajagi promotion cooperation with other company that not competitor.
22. Study all promotion expenses, both for pass newspaper, magazine, radio, television, billboard, halte bus, and other public places.
23. Find way to lessen promotion expense by exploit promotion Patungan.
24. berterimakasih to customer by send it letter.
25. Relationship care with customer by send it anniversary card, Lebaran Day, Christmast, or new year.

26. Tide of company profile in magazine or the usual newspaper are read by candidate of target consumer.
27. Publicity agent rent or liaison (PR/publik relations).
28. Carry out sayembara that have the character of promotion.
29. Carry out special meeting discusses product, service, and your company.
30. Sandwich brochure or promotion materials other into invoice that you send.

31. Prospecting customer Searching in exhibitions.
32. Prospecting customer Searching in related to bevys your business.
33. Prospecting customer Searching in seminars.
34. Prospecting customer Searching in magazine or newspaper.
35. Tidy brochure, price list, and correspondences in special place for customer.

36. Indication-board tide at the edge of street near your office.
37. Disseminate brochure by sandwich it in windscreen wiper of car glass.
38. Print sentence has the character of promotion at stationery or envelope.
39. Logo tide and corporate name at company car.
40. Prepare video about company profile.

41. List complete product about picture, usage way and usage advantage to water down you make promotion.
42. Prepare readily proposal are offered to anticipate customer need.
43. Provide free product example.
44. Provide opportunity to prospecting customer to look around production process.
45. Sponsor charitable agenda.

Article by Hanjian

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